This turnkey nutrition app business offers personalized, macro-based meal planning to both individual users and fitness businesses. It runs entirely online and requires minimal owner involvement—just one to two hours per day, mainly handling support tickets and occasional refunds. With outsourced development, advertising, and customer service, the model is lean and scalable.

Revenue is split 75/25 between B2C and B2B. The consumer app delivers flexible meal plans, a barcode-scannable food database, daily macro goals, and coaching—all under one roof. The B2B side offers gyms a white-labeled version of the platform, allowing them to provide custom nutrition coaching to clients without hiring extra staff. Over 300 gyms are currently active.

Adjusted seller discretionary earnings (SDE) sit around $538,000 trailing twelve months, with year-to-date performance pacing toward $868,000 by year-end. Monthly churn ranges from 5–8%, with strong Q1 trends and steady reactivation. Paid ads and organic traffic split roughly 50/50, with huge upside in affiliate programs, influencer marketing, and partnerships. Most of the brand isn’t tied to the current owner, which makes the transition easier.

This is an ideal opportunity for a fitness coach, wellness pro, or someone with an interest in nutrition tech who wants to scale a business with solid margins and big potential. The seller is stepping away to explore a new career path but will stay on to ensure a seamless handoff.

The seller is committed to a smooth transition, offering exceptional support and training. Additionally, the experienced and dedicated staff are willing to continue with the new owner, ensuring continuity and stability.

For further details, including a confidential opportunity summary with financials and photos, please request more information using the form on this page. Upon request, a Non-Disclosure Agreement (NDA) will be promptly emailed to you.

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